i'm such a slave to marketing. specificallly, packaging.
my latest downfall: the grab and go cheetos cup.

ups: the top comes off to become a baby bowl for the snack so you don't have to try sticking your hand to get to those final cheetos. it's plastic and reusable if you're economical that way (i'm not...). since it's plastic, it keeps the cheetos from getting smushed during stressful transportation. and it fits in the cup holder in your car.

downs: waste of money. it costs almost two bucks when you can get a really big bag of cheetos for three. =( buy the cheapo ziploc bags and just be more careful during transit.